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Final WORKING prototype

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Here is my final prototype created in Axure, I screen recorded it using quick time on my mac book. The black circles that appear in the video whenever I click the buttons, are not visable when not screen recording so I believe that it is a feature to do with quicktime so that the viewer knows the button has been used.
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Linking buttons in Axure

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creating branding photoshop

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This video shows myself manipulating the dollar note to be an access pass for my app. I want it to be portrayed in a fun and trendy way. I thought by turn the dollar sign pink and putting a linear darken on it made it really pop, I then coloured over where I wanted the brands name to be GRLZZZ so that it would stand out. Along with the two pink boxes on either side of the retro icon, with “welcome 2 the GRLZZZ club” displayed in white writing and the Chalkduster font so that the text will stand out to the viewer. IMG_1382 from Danielle Englezou on Vimeo . IMG_1383 from Danielle Englezou on Vimeo .
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marketing and design

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In terms of marketing when it comes to my own product, I designed a poster/banner that could target my audience through web and in print. The ad could be used on small banners that pop up on social media platforms or even on news/lifestyle websites. The design concept of the ad is the dollar signifies a ticket, which is a pass to access the “GRLZZZ Club” meaning the app. Next to the pass is an IPhone displaying the front page of the app so that people are aware it is a mobile application. The pink colours used help it to stand out and create a girly aesthetic with a fun vibe.
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Branding of my own App

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When starting to design my branding I wanted the imagery of it to be reflective of the name, a little bit punk and rebellious due to the demographic and the links to empowerment for young girls to use creating a fun platform. I started the branding off in Adobe Colour, looking through all the different shades that I could and wanted to use I then applied this to my work, for example: I thought the pink fire would display a quirky fun style and the old English writing was something I played around with whilst sketching to get an idea of how it would look in once in photoshop, which I was happy with the result. I just uploaded my sketches and then used the polygonal lasso tool to select the sections I needed and then fill coloured them with a solid purple, lastly adding the linear burn to create the transparent effect. For the actual logo I wanted to design something in a 3D effect so used photoshop to help me do so, I created the ‘GRLZZZ’ name in a 3D...
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