Branding of my own App

When starting to design my branding I wanted the imagery of it to be reflective of the name, a little bit punk and rebellious due to the demographic and the links to empowerment for young girls to use creating a fun platform. I started the branding off in Adobe Colour, looking through all the different shades that I could and wanted to use I then applied this to my work, for example: I thought the pink fire would display a quirky fun style and the old English writing was something I played around with whilst sketching to get an idea of how it would look in once in photoshop, which I was happy with the result. I just uploaded my sketches and then used the polygonal lasso tool to select the sections I needed and then fill coloured them with a solid purple, lastly adding the linear burn to create the transparent effect.

For the actual logo I wanted to design something in a 3D effect so used photoshop to help me do so, I created the ‘GRLZZZ’ name in a 3D font, with a fire background which I sketched myself then put into photoshop manipulating the colours and layers to create the pink effects. This displays the rebellious side of the app but also with colours being pinks and purples it adds a fun trendy vibe to it.

When developing content for my app, I need it to be a consistent theme, so the colouring is essential along with the quirky vibe that it is created through the content. Below is some content that I created in Photoshop of sticky notes with tips to get through the week. Furthermore, with content like this I would want to make it in a GIF form so that it is interactive and made fun for the user.