Project Planning and Management

Cosmopolitan is a worldwide fashion magazine for woman, the website is very similar in terms of the context that I want to portray in my app. What makes my app different from their website, is the fact it will all be in the palm of your hand, all on one platform. I tested out cosmopolitans UK’s app in order to see what actual competition is out there, from what I found their app doesn’t actually provide any form of interactivity with its user, you just have the monthly published issue of their magazine in which you can download and read. The Sun newspaper and well known British tabloid newspaper have recently adding a channel to the discover page on snapchat, allowing their news and gossip to be targeted at a young audience in a fun creative way. Their website also contains a lot of information allowing you to click onto the genre that you want, filtering it down to exactly you want to see,...

My target audience for this product is teenage girls to young adults ageing around 15 to 24. social media has been integrated into our everyday lives, being the first thing that we look at in the morning to the last thing at night. My app will produce the content of many apps in one providing everything all in one place. This is great for the target audience because the brand will become part of their lifestyles.  My products name is GRRLZZZ  the name needed to be a little punk and rebellious due to the demographic and the links to empowerment for young females through this participatory and fun platform. GRRLZZZ is for girls, obviously. Using stereotypical female imagery with a fun post-internet twist to reimagine gossip /fashion/lifestyle magazines for a new generation of young women.