Competitors:
Cosmopolitan is a worldwide fashion magazine for
woman, the website is very similar in terms of the context that I want to
portray in my app. What makes my app different from their website, is the fact
it will all be in the palm of your hand, all on one platform.
I tested out cosmopolitans UK’s app in order to see
what actual competition is out there, from what I found their app doesn’t
actually provide any form of interactivity with its user, you just have the
monthly published issue of their magazine in which you can download and read.
The Sun newspaper and well known British tabloid newspaper
have recently adding a channel to the discover page on snapchat, allowing their
news and gossip to be targeted at a young audience in a fun creative way. Their
website also contains a lot of information allowing you to click onto the genre
that you want, filtering it down to exactly you want to see, this allows the
website to be targeted at a large range of people through this.
This is similar to how I want to create my app, by using
menu tools to allow people to see what they want to see in a fun and
entertaining way. I really like the idea of having a news feature incorporated
in my app, as when creating stories that the demographic wants to hear about or
should know about it generates talking about it.


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