Home Page based Website

-
My project will feature its own webpage which will be in place as a marketing strategy to take people to the link to download the app.

I looked into apps that do this, like Depop. Depop is an online fashion market app where people download the app in order to buy or sell there clothes. In order to see anything, you have to download the app from the App Store.

I tested loads of different designs in Photoshop and Moqups, to compare and see what I like best and also what a user would prefer.

Design 1:
When entering the page pink dollar sign with my logo on will be floating down the screen the page will display a button to download the app and then some pictures and information for users.





When developing my prototype of the home page I wanted it to be very straight forward, so opted to use links from Moqups tool box which allowed me to create a text which would display like a click link, I done this so that the user would be aware that you can just click the link and go to the app store to download the featured app.

Design 2:



Design 3:






Comments

Post a Comment

Popular posts from this blog

Branding of my own App

-
Image
When starting to design my branding I wanted the imagery of it to be reflective of the name, a little bit punk and rebellious due to the demographic and the links to empowerment for young girls to use creating a fun platform. I started the branding off in Adobe Colour, looking through all the different shades that I could and wanted to use I then applied this to my work, for example: I thought the pink fire would display a quirky fun style and the old English writing was something I played around with whilst sketching to get an idea of how it would look in once in photoshop, which I was happy with the result. I just uploaded my sketches and then used the polygonal lasso tool to select the sections I needed and then fill coloured them with a solid purple, lastly adding the linear burn to create the transparent effect. For the actual logo I wanted to design something in a 3D effect so used photoshop to help me do so, I created the ‘GRLZZZ’ name in a 3D...
Read more

marketing and design

-
Image
In terms of marketing when it comes to my own product, I designed a poster/banner that could target my audience through web and in print. The ad could be used on small banners that pop up on social media platforms or even on news/lifestyle websites. The design concept of the ad is the dollar signifies a ticket, which is a pass to access the “GRLZZZ Club” meaning the app. Next to the pass is an IPhone displaying the front page of the app so that people are aware it is a mobile application. The pink colours used help it to stand out and create a girly aesthetic with a fun vibe.
Read more

Competitors:

-
Image
Cosmopolitan is a worldwide fashion magazine for woman, the website is very similar in terms of the context that I want to portray in my app. What makes my app different from their website, is the fact it will all be in the palm of your hand, all on one platform. I tested out cosmopolitans UK’s app in order to see what actual competition is out there, from what I found their app doesn’t actually provide any form of interactivity with its user, you just have the monthly published issue of their magazine in which you can download and read. The Sun newspaper and well known British tabloid newspaper have recently adding a channel to the discover page on snapchat, allowing their news and gossip to be targeted at a young audience in a fun creative way. Their website also contains a lot of information allowing you to click onto the genre that you want, filtering it down to exactly you want to see,...
Read more