Depop web page design and marketing inspo

-



Depop is an online market for people to sell clothing and accessories, very similar to Ebay in this sense but dedicated to fashion. It is a peer to peer social shopping app in which the purchases are powered through PayPal to ensure it is safe trading.

For my app I want to make a home page based website, in which I got inspiration from Depop, the site is a clean cut display of what the app can offer but also just a large advertisement full of links for you to follow and download the app.

I like Depop’s home based web page site because it is very breathable and not overwhelming with colour, it portrays a very simplistic vibe.



As Depop has grown over time, there wasn’t much need for marketing at first as it the app grew with the help of word of mouth, users using the product, loving it and telling there friends and family to download. With now over 10 million people using the app, In 2018, Depop launched their first ever global campaign in order to showcase the creativeness of the entrprenerial community that is Depops.

The advertising campaign was so clever in terms of making it personal to its user, by using twenty of the apps user’s bios and sellers (to model in the campaign) on Depop giving the users accounts mass publicity.

Raga the executive officer of Depop explains how the “entire purpose of this campaign is to highlight our community - the different styles, different subcultures and vast creative expressions across our platform. Introducing our sellers in a new light was the inspiration and driving force of this campaign.”[1]




[1] Feeley, M. (2018). Social marketplace Depop launches first global campaign with DesignStudio. Available: https://www.thedrum.com/news/2018/09/14/social-marketplace-depop-launches-first-global-campaign-with-designstudio. Last accessed 2nd Jan, 2019.




Comments

Post a Comment

Popular posts from this blog

Branding of my own App

-
Image
When starting to design my branding I wanted the imagery of it to be reflective of the name, a little bit punk and rebellious due to the demographic and the links to empowerment for young girls to use creating a fun platform. I started the branding off in Adobe Colour, looking through all the different shades that I could and wanted to use I then applied this to my work, for example: I thought the pink fire would display a quirky fun style and the old English writing was something I played around with whilst sketching to get an idea of how it would look in once in photoshop, which I was happy with the result. I just uploaded my sketches and then used the polygonal lasso tool to select the sections I needed and then fill coloured them with a solid purple, lastly adding the linear burn to create the transparent effect. For the actual logo I wanted to design something in a 3D effect so used photoshop to help me do so, I created the ‘GRLZZZ’ name in a 3D...
Read more

marketing and design

-
Image
In terms of marketing when it comes to my own product, I designed a poster/banner that could target my audience through web and in print. The ad could be used on small banners that pop up on social media platforms or even on news/lifestyle websites. The design concept of the ad is the dollar signifies a ticket, which is a pass to access the “GRLZZZ Club” meaning the app. Next to the pass is an IPhone displaying the front page of the app so that people are aware it is a mobile application. The pink colours used help it to stand out and create a girly aesthetic with a fun vibe.
Read more

Competitors:

-
Image
Cosmopolitan is a worldwide fashion magazine for woman, the website is very similar in terms of the context that I want to portray in my app. What makes my app different from their website, is the fact it will all be in the palm of your hand, all on one platform. I tested out cosmopolitans UK’s app in order to see what actual competition is out there, from what I found their app doesn’t actually provide any form of interactivity with its user, you just have the monthly published issue of their magazine in which you can download and read. The Sun newspaper and well known British tabloid newspaper have recently adding a channel to the discover page on snapchat, allowing their news and gossip to be targeted at a young audience in a fun creative way. Their website also contains a lot of information allowing you to click onto the genre that you want, filtering it down to exactly you want to see,...
Read more